Sunday, August 23, 2009

ID for your company

Corporate identity is important to any company, it help make your audience recognize your company or product. These are guidelines that give your pieces a consistent look with color, type and imagery. As you develop your identity you have to think how the guidelines will be used in print and web. Here are a couple of helpful hints one pick font or fonts that have a large family, two when deciding on your secondary colors choose one lighter and darker the your primary color. Not only include what are your do's but also your don'ts and give visual examples. You can find many guideline for various companies on the web, just put "corporate identity guidelines pdf" in search engine.

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