Wednesday, July 1, 2009
TYPE: More then just words
The typeface(s) you choose can make or break your design. To know what typeface(s) to pick you have to know your audience and what the message of the piece your creating. If you are looking for a more conservative and traditional look I suggest using Times New Roman, Garamond or Sabon. If your piece calls for a cleaner more modern look use Univers, Helvetica or Frutiger. For a high end sophisticated look there is Avante Garde, Bell Gothic or Bodoni. When you pick a typeface(s) like the ones I have suggest it's good to pick one to three typefaces that have varying weights and styles.